On social media, there’s a new type of influencer. But instead of promoting clothing lines and lifestyle products, they are the influencers promoting online scams. They flash stacks of cash, hide their faces, and some even lure new recruits by selling guides on committing fraud. Once upon a time, they were, hidden in the shadows of the dark web. But not anymore.
On social media, perpetrators of online retail fraud refer to it as “clicking”, making it seem more innocuous, but committing fraud – which is defined by the police-run service Action Fraud as using trickery to gain a dishonest advantage, often financial, over another person – can lead to up to 10 years in prison.